jueves, 2 de febrero de 2012

A Graffiti Artist Stands to Make $200M on Facebook IPO

The payout to Mr. Choe, the graffiti artist, could provide more money from his paintings than Sotheby’s attracted for its record-breaking $200.7 million auction in 2008 for work by Damien Hirst.

In 2005, Mr. Choe was invited to paint murals on the walls of Facebook’s first offices in Palo Alto, Calif., by Sean Parker, then Facebook’s president. As pay, Mr. Parker offered Mr. Choe a choice between cash in the “thousands of dollars,” according to several people who know Mr. Choe, or stock then worth about the same.

Mr. Choe, who has said that at the time that he thought the idea of Facebook was “ridiculous and pointless,” nevertheless chose the stock.

Many “advisers” to the company at that time, which is how Mr. Choe would have been classified, would have received about 0.1 to 0.25 percent of the company, according to a former Facebook employee. That may sound like a paltry amount, but a stake that size is worth hundreds of millions of dollars, based on a market value of $100 billion. Mr. Choe’s payment is valued at roughly $200 million, according to a number of people who know Mr. Choe and Facebook executives.

Although Mr. Choe initially led a rough life including run-ins with the law, he is wealthy even without the Facebook offering. (It is unclear whether he sold any portion of his Facebook holdings on secondary markets.) Now a very successful artist with gallery shows and pieces exhibited in major museums, Mr. Choe declined requests to be interviewed for this article; he said he wanted to maintain his privacy. He has, however, published an obscenity-strewn book of his art, “David Choe,” which includes images of the multimillion-dollar murals at Facebook.

Mr. Choe’s page on Facebook shows the life of a modern-day renegade artist. Among the images of his graffiti, there is a trail of images of him partying with scantily clad women and spending large amounts of money on alcohol. In recent weeks, Mr. Choe promoted photos of a $40,000 bottle of alcohol; a single shot, he boasted, costs $888.

He offers life advice in his book: “Always double down on 11. Always.”

Maybe the better advice is to take stock, not cash, from Harvard dropouts in Silicon Valley.